We're stronger together
AIG support many sports events, teams and athletes across the globe. However one that is most prominent in Ireland is our relationship with Dublin GAA.
Our association with Dublin GAA began when the company became Official Sponsor in November 2013. The Official Sponsor agreement commenced with effect on November 12th, 2013 and we became the Official Sponsor to Dublin GAA which included all codes both male and female over football, hurling and camogie.
The Championship is a major national event featuring county teams, in which hundreds of GAA players participate for the title of the All Ireland Champions. All 32 counties participate and thousands of people accumulatively watch the All Ireland Final. It is not only considered a national sporting celebration, but also an international celebration that is watched by the Irish community and diaspora across the globe.
Since the establishment of the relationship, we have achieved great accomplishments with the connection between the Dublin GAA, our brand and products and it is still only the beginning. Through the relationship we have successfully transformed our image from a small local player to a position of strength, reflecting what GAA represents to the people of Dublin.
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Our sponsorship sees us exclusively sponsoring the county’s hurling, camogie and football teams at all levels. For the first time ever, the ladies football and camogie teams will also come under the one sponsorship umbrella. The long-term partnership will go through to the end of 2018.
Commenting on the sponsorship, AIG Ireland General Manager Declan O’Rourke said; “AIG is thrilled to be partnering with Dublin GAA, one of the country’s most successful GAA counties. Both the Dubs and AIG share core values of teamwork, tenacity and performance.
“As sponsors of golf, tennis and now Dublin GAA, AIG in Ireland has a proud history of supporting grassroots, participation sport, with all the social, personal and health benefits that sport brings to communities around the country."
“As a sponsor, we are committed to assisting Dublin GAA to promote these fantastic games and help support games development and future success in the county. This sponsorship is a clear statement of AIG’s commitment to the Irish market and our intent to raise our profile and awareness of our products. It is with great pride that we unveil the new Dublin jersey with the AIG logo which will be worn by the entire Dublin GAA family”
2015 has been a great year for AIG and Dublin GAA. We were hugely proud to have picked up the award for 'Best Sport Team or Individual Sponsorship' at the Irish Sponsorship Awards, ‘Best Activation for a Sports Sponsorship’ at the Federation of Sport Industry Awards in November and the annual PRII award for 'Best Use of Sponsorship' in June. We are delighted to see the work with Dublin GAA being recognised.
The new Dublin jersey, manufactured in Ireland by O’Neills, features “Koolite” fabric which allows breathability and removes moisture from the wearer’s body. The shirt features a new rich Dublin shade of blue and is sure to be popular with supporters.
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