19.04.2016 Sponsorship,Press Releases
New Dublin GAA Jersey is unveiled at AIG Head Office. New kit to be worn by all four codes for the championship season.
Dublin GAA officially unveiled their new O’Neills playing kit at an event at official sponsors AIG Insurance’s Head Offices in the capital today. To mark the event AIG wrapped its building in a giant version of the new look jersey from early this morning.
This is the second new jersey introduced by Dublin since AIG’s sponsorship began in late 2013. The previous version has been the biggest selling GAA jersey in history.
Available to buy from tomorrow on www.o’neills.com and in sports outlets across Dublin and the country (RRP €65) the new jersey takes its inspiration from Dublin jerseys of the past staying true to the heritage and history that makes it sacred to Dublin players and supporters. It reflects the #DrawnFromHistory social media campaign which has supported the much anticipated launch.
The jersey will be worn for the first time in action this weekend as the Dublin minor hurlers face Kilkenny in the Leinster semi-final at Parnell Park on Saturday.
Ladies Footballer Noelle Healy, camogie’s Ali Twomey, footballer Jonny Cooper and hurler David Treacy were on hand at today’s launch to help reveal the new jersey and playing kit.
Speaking at the launch Commercial and Marketing Manager at Dublin GAA Tomás Quinn said;
“The Dublin jersey is key to our identity and we are delighted to launch this new version. We are very aware of the heritage and history of previous Dublin teams and the jerseys they wore and we believe this is a modern version nod to those teams. We have great support from our partners AIG who continue to help us try to deliver the best for all Dublin teams on the pitch and all Dublin supporters off the pitch. The jersey will be worn across all four codes and we look forward to seeing it in action this summer.”
General Manager at AIG Insurance Declan O’Rourke added;
“We are very proud to see our name on such an iconic jersey. It has been a real honour to be associated with the success of Dublin GAA over the last two years. We’re delighted with the new look jersey and hope to see Dublin’s stylish teams wearing it to success in the championship season ahead.”