29.05.2015 Car Insurance
Four talented Irish millennials have won the nation-wide “genwhy” insurance competition held by AIG. The winning fellows were selected from a group of 18 finalists who competed at a day-long innovation summit at AIG’s offices in Dublin. They will take on roles across front-end design, marketing, partnerships, and data analysis to help AIG enhance its Millennial insurance offerings. The fellowship will last from July through September
AIG, the world’s largest insurer, has selected four talented Irish millennials to serve as genwhy fellows at the company this summer.
Aisling Fox, David Neill, Sarah Gahan and Stephen Cunningham were winners of the “genwhy” competition, a nation-wide AIG contest launched in April for Irish millennials to submit inventive ideas, concepts or projects to help insurers meet the ever-changing requirements and experiences of their generation.
Submissions to the competition were made across four areas of expertise: social marketing, front-end design, strategic partnerships, and data analytics. Examples of the some of the innovative ideas included an app with the safest routes to get home at night and dangerous places to avoid, as well as a travel campaign daring social influencers in sports/fashion/food to complete 24-hour challenges across Europe.
The top 18 applicants with the best submissions were selected to join the genwhy Innovation Summit at AIG’s Dublin office earlier this summer. The day included individual elevator pitches, team challenges and one-on-one’s with members of the AIG Ireland and New York offices. All participants received Dublin GAA & All Blacks merchandise as well as One4all gift cards. The two winning group presentations, as well as the genwhy fellows, received All-Ireland Football Finals tickets to watch Dublin GAA and meet the players. The four genwhy fellows also won the grand prize of a €6,000 Summer Fellowship across four key roles:
- Strategic Partnerships: Aisling Fox, MSC in International Marketing Management at Heriot Watt University, Class of 2016
- Marketing: David Neill, BA in Marketing from the Waterford Institute of Technology, Class of 2016
- Front-end Design: Sarah Gahan, studying Business Marketing Management at the Institute of Technology Tallaght, Class of 2017
- Data Analytics: Stephen Cunningham, studying Actuarial & Financial Studies at University College Dublin, Class of 2019
The genwhy fellows will spend the summer figuring out how to improve the way AIG’s XLNT Driver telematics product is designed (features, options) and marketed (channels, campaigns) and also look at other Millennial-oriented products and services such as travel and gadget insurance.
The two winning group presentations were:
- First Prize: “XLNT+”, a “smarter” telematics product that automatically calls for help and gauges typical whiplash conditions to combat fraud
o Team members include Christopher Lee, who holds a master’s degree in management from the Michael Smurfit Graduate Business School, University College Dublin; Donal O’Leary, who is currently studying marketing at Maynooth University; and Ronan Cleary, an IT student at University College Dublin
- Runner Up: “Pop & Hop”, a bicycle + laptop + phone insurance that maintains coverage when you travel
o Team members include Adam Shaw, who is currently studying for a master’s degree in International Relations & Management at the University of St. Andrews; Anna Sutcliffe, who is studying Business at Trinity College; Michelle Brennan, who is graduating with a degree in law from Trinity College; and Aisling Fox
The other finalists included Daniel Byrne from Donabate, Marciana Dumitrescu from Westmeath, Brian Dent from Swords, Ishita Sanon from Dublin & India, Peter Walsh from Cork, Viktorija Zalayte from Dublin, Christopher Jeje from Nigeria, and Iohan Dessard from Belgium.